Brodia to Integrate Frictionless Commerce’s Comparison Shopping

Frictionless Commerce Inc., an
e-commerce start-up that provides unbiased
comparison-shopping services, signed a deal with Brodia, an e-commerce company dedicated to
simplifying online shopping.

The two companies said they will work together to provide consumers with
increased value when shopping online. Brodia will integrate the Frictionless
Value-Comparison Engine into the next version of its online shopping service.

Financial arrangements were not disclosed.

Brodia offers an online shopping service that enables consumers to
automatically complete merchant order forms across the Web; capture and
organize merchant mail and order records; access direct links to merchant
customer service; set product preferences in dozens of categories; and invite
special offers based on those preferences.

The Frictionless Value-Comparison Engine allows consumers to search for and
compare products based on a number of criteria including product features and
merchant features, as well as price.

“We selected Frictionless Commerce as a partner because we firmly believe that
consumers buy products for uniquely personal reasons — price being only one
— and we wanted to give them the best tool in the market to make intelligent
buying decisions,” said Ron Martinez, CEO of Brodia.