Excite has entered into a marketing alliance with online
retailer BuySafe.com to augment its
offerings found on the Netscape
NetCenter shopping channel.
Under the agreement, BuySafe.com will be the exclusive multi-line
retailer promoted on the Excite programmed Shopping Channel of
NetCenter, and will also be promoted in other key co-branded NetCenter
channels such as Lifestyle, Education, Games, and Home & Real Estate.
No financial details were disclosed.
“Along with a tremendous variety of products, BuySafe.com offers a
painless, easy shopping experience,” said Kenny Wachtel, senior vice
president of Ad Sales at Excite. “By offering BuySafe.com as our
multi-line retailer to NetCenter users, we are making e-commerce even more
convenient and available than before. We look forward to contributing to
BuySafe.com’s success in the Internet marketplace.”
