Call Back Service Added to Excite@Home Storefront Apps

Excite@Home will integrate RealCall Alert, a
Web call back service, into its suite of
online storefront creation tools.

RealCall said the service enhances
merchant sites, making it easier for consumers to buy on the Internet by
adding real-time, live customer service.

Financial arrangements were not
disclosed.

RealCall Alert will provide Excite@Home’s Web merchants with an automated,
interactive button that links prospective customers to the merchant’s call
center or sales line. Web merchants who add this feature will be able to
speak directly with customers to answer questions and respond to sales leads.

“Integrating RealCall’s technology with our storefront creation tools enables
our
merchants to use a low-cost, reliable product that provides the superior
level of customer response that e-commerce customers expect today,” Dan
Odette, vice president of marketing, Excite Business Applications.

Excite@Home will introduce RealCall Alert to its merchants through
newsletters, sales channel training communications and other marketing
promotions. RealCall Alert is
scheduled to be available within Excite@Home’s storefront creation tools in
the third quarter.

Excite Business Applications, part of Excite@Home’s Business Solutions
division, is a provider of e-commerce solutions for small to medium size
businesses.

RealCall offers a range of services from Info Alert (content delivery to
subscribers) to RealCall Alert which links a Web site, online banner ad, or
interactive television ad to a call center, sales office or any ordinary
telephone so businesses can talk to potential
customers while their interest is fresh.