Catalog City Does Its First Million in Sales

Catalog City, an online destination site for catalog
shoppers, said it has recorded e-commerce transactions in excess of $1 million
in the first three months since its October 1998 launch.


“From the moment we started taking orders, we experienced the growing
power of the Web as an e-commerce platform,” said Lee Lorenzen, president and
CEO of Catalog City. “From October through
December, we’ve nearly doubled our orders each month.”


Catalog City attributed its quick growth to strategic partnerships with other print catalog and online
brands; the site’s easy navigation and personalization features; and its a simple back-end process.


Catalog City said it does not incur costs related to warehousing, merchandise
handling and shipping. Instead, Catalog City takes the content of print
catalogs, presents the merchandise in a consistent format and relays orders
back to the catalogers, who take care of the rest.


In the first three months, top performers ranged from name brand consumer
catalogs including Hammacher Schlemmer, Frontgate, SkyMall and Lane Bryant to
specialty catalogs like Japan Woodworker and The Popcorn Factory. New additions include
the following: Crate & Barrel, Figi’s (Fingerhut), Neiman Marcus and
1-800-Batteries.


Catalog City announced its first affiliate partnership last month with Yahoo!.


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