CyberCash Inc. said it will offer its
InstaBuy one-click shopping service to thousands of existing customers as an
integral part of its CashRegister service.
The company recently released an updated merchant connectivity kit that
allows merchants to use both services.
The CashRegister service allows merchants to accept secure payments from the
Internet, fax or telephone using payment cards, PayNow electronic checks and
other payment types. The service currently processes over 3 million
transactions per month, according to CyberCash.
“Since last May, we have more than tripled the number of merchants using the
CashRegister service,” said Nancy Goldberg, executive vice president at
CyberCash. “The reason for this is the extraordinary commercial appeal of the
Internet and the broad availability of the CashRegister service. CyberCash is
able to help merchants begin to build a business online. But we want to go
further. We want to help them succeed by growing their revenues, and InstaBuy
can do that.”
CyberCash began deploying InstaBuy earlier this year. The e-commerce offering
is designed to give merchants the ability to offer one-click shopping that
increases sales by making the purchase process automatic and safe for
consumers. CyberCash plans to add more revenue enhancing services to the
InstaBuy platform in the coming weeks.
Consumers can sign up for a free electronic wallet at any InstaBuy-enabled
merchant site or at the InstaBuy Web site. Once registered, the
consumer can use the one-click service at all of the major merchant sites on
the Internet.
Current CyberCash CashRegister merchants will receive the service if they
register before Oct. 1. Also, new merchants signing up for the CashRegister
service between these dates will receive the InstaBuy service without
additional charge.
