Vancouver’s Destiny Media Technologies Inc. Thursday bowed a digital media distribution system.
The MPE open beta product is now in operation, with full commercial launch
scheduled for next week.
MPE is a secure media distribution system, with built-in e-commerce, digital
rights management, distribution and visual display. MPE files do not require
an external player or any other downloads, as each file contains an embedded
player.
MPE is a solution to the problem of music piracy on the
Internet, said Ed Kolic, chief operating officer of Destiny Media
Technologies.
“Our technology allows music to be openly and securely
distributed on the Internet, and empowers artists and labels to get the
control they need and the money they deserve,” he said.
Artists can include CD covers, lyrics, or other messages in the text and
graphics portion of the MPE, while an MP3-based audio track plays along. MPEs
can be formatted in a number of ways:
- Locked MPEs can provide a short audio preview, visuals and text to promote a
purchase. To receive the full file, the consumer must pay for the file and
execute an e-commerce transaction that Destiny administers. - Free MPEs can be distributed and shared freely, becoming an effective part
of a viral marketing program. - MPEs can be unlocked if the consumer clicks through to a sponsor or
advertiser’s web site, driving web traffic and creating brand association.