Battered but apparently unbowed, name-your-own-price e-commerce company
Priceline.com has selected Equant
to help it expand
operations into Europe, Australia and Asia.
The first of these new ventures, Priceline.com Europe, will launch later this
year, Equant said. Financial terms of the agreement were not disclosed.
Under the contract, Equant is providing the e-commerce application that will
enable Priceline.com’s global users to search for deals. The global app will
be based on the system provided by Equant that is currently being used in the
United States.
“For the application to work, we require a technology partner capable of
building a
robust, scaleable application that helps us deliver the service levels our
customers expect,” said Tim Brier, chairman of Priceline.com Europe. “Equant
has been able to provide us with the depth of service we need across the
board, from consultancy and development to hardware support.”
Equant began working with Priceline.com in the United States in 1997 to
develop the Web site’s airline offer processing system. At that time, Equant
developed the back-end of Priceline.com’s system, including the search
application that links various databases within the company’s system to the
distribution systems that provide the inventory. Later Equant aided in
developing the Priceline.com system for hotel reservations.
Priceline.com Europe was set up by Priceline.com and General Atlantic
Partners and plans to launch in the UK in the fourth quarter, offering
flights, hotels, car rental and long-distance telecoms. Plans call for a
subsequent expansion across Europe.
Priceline’s stock is still in the cellar, trading today at about $5.40. At
one time it was over $104.
The stock tanked several weeks ago when the company said third quarter
earnings would not meet estimates. Since then it has been hit with negative
national publicity about its advertising, was thrown out of the Better
Business Bureau in Connecticut and now is the target of an investigation into
consumer complaints by the Connecticut attorney general’s office. Just last
week its separately managed grocery and gas licensee, Priceline WebHouse
Club, said it would never make any money and will
shut down within 90 days.
Down But Not Out
