In its first major marketing alliance since abandoning its retail stores and becoming a Web-only retailer, Egghead.com Inc. signed a broad-based marketing agreement with CNET The Computer Network.
The agreement will promote Egghead.com and its computer product auction site, Surplusauction.com, on CNET’s network of Internet sites.
Under the terms of the agreement, CNET will provide retail links and other
marketing support to Egghead.com and Surplusauction.com on search.com,
cnet.com, builder.com, gamecenter.com, news.com, download.com and
shareware.com. Financial details were not disclosed.
George Orban, Egghead.com chairman and CEO, called the agreement “a major step forward” in fulfilling the company’s goal to center its business on the Web. “This should allow our powerful brand name to be used effectively to build market share in the fast-growing world of electronic commerce,” he said.
CNET will display retail links to Egghead.com and Surplusauction.com alongside relevant editorial content. The links will take users directly to the pages at Egghead.com and Surplusauction.com that feature the products that interest them.
In addition, CNET will provide promotion to Egghead.com in the form of Internet and television advertising on its own media properties. CNET’s television programming airs on USA Network, the Sci-Fi Channel and in national syndication, reaching an estimated weekly audience of over eight million viewers.
Egghead.com Inc. operates three Internet Web site sales channels: egghead.com, .surplusdirect.com, and surplusauction.com.
