Enhanced Services Company Inc. in Los Angeles said that
it has acquired
privately held e-commerce firm BrandsForLess.com for $35 million.
BrandsForLess.com operates an online department store featuring about 60
departments that it calls “e-partments,” selling name brand goods at a
discount. The company also develops and administers various e-commerce stores
appearing under the brand names of various portal and destination sites.
“BrandsForLess.com has forged numerous strategic relationships with some of
the most popular names on the Internet to position itself as a leading e-
commerce solution for online shopping. Their success is largely the result of
addressing what consumer studies have indicated to be missing within the
online shopping environment–convenience, simplicity and reliability at a
discount,” said Rob Chmiel, COO of Enhanced Services.
“This acquisition is a logical extension of our strategy to acquire companies
that have a proven track record and expertise of driving revenue through the
Internet,” he said.
“We believe that the
opportunity to join forces with the Enhanced team represents an ideal
situation for both entities,” said George Russell, BrandsForLess president
and CEO. “. . .Enhanced Services brings to the table rapid
access to thousands of potential distributors of BrandsForLess.com’s e-
commerce package.”
BrandsForLess.com currently offers more than 1,500 brands, and over 500,000
products on its site. It also develops and administers various “virtual”
department stores licensed under the names of major portal and destination
sites such as DejaNews.Com and CNN.com.
Enhanced Services said the combination of the brands site with its ad network
Zulu-tek and its pending acquisitions,
“represent the convergence under one umbrella of diverse services focused
specifically on the Internet as a communications and transaction medium
creating a new specialty in the e-commerce arena.”
