E-commerce and online merchandising provider Styleclick.com Inc. launched a
redesigned fashiontrip.com teen-oriented Web site,
incorporating its proprietary e-commerce and e-merchandising platform.
Visitors to fashiontrip.com now may shop by brand, mix and match outfits, and
select
complete ensembles hand-picked by a personal stylist.
“We’re pleased to replicate Styleclick.com’s successful e-commerce business
model, including our first-rate customer experience and wide selection of
merchandise, for our fashiontrip site,” said Maurizio Vecchione, president
and co-chief executive officer of Styleclick.com.
“We’ve merchandised current styles and popular
brand names that teens want to wear, within a comprehensive online
environment where they can also learn and share their
views concerning social, environmental and global issues. We’re delivering
an e-commerce destination exclusively for the new generation.”
Fashiontrip.com also features enter-to-win contests; style-oriented celebrity
news; advice columns; reviews and new product information; and online chats
where teens can express their thoughts and interact with other young adults.
Styleclick.com provides e-commerce services to retailers and manufacturers,
including proprietary visualization technology that offers search results as
side-by-side visual images of related merchandise produced by different
manufacturers.