E-commerce company Clique.com signed a deal with Forbes Inc. to
provide its “Media Commerce” e-commerce solution.
Clique.com will develop and operate a customized online store that will be
integrated into
Forbes.com.
Clique.com is providing magazine
publishers such as Forbes the ability to secure incremental e-commerce
revenue, extend their advertisers reach and distribution and give their
readers the ability to make immediate purchases.
“Our advertisers drive billions of dollars in product sales annually,” said
Greg Zorthian, vice president, business development at Forbes Inc.
“Our
partnership with Clique.com allows us to secure a portion of that revenue
through online sales at Forbes.com. It also allows advertisers to grow their
online distribution channel aligned with their off-line advertising strategy.”
Clique.com said its end-to-end solution provides everything from the
co-branded
front-end interface to back-end inventory management, order fulfillment and
customer service.
By integrating a custom-built Clique store into a magazine’s Web site,
readers can be provided the ability to purchase the exact products and
services found in the print publication.
