Under the agreement, offers from the Free Forum will be posted on Senior.com
for its members. In addition, Free Forum will drive traffic to its own sites
from Senior.com using banners, text links, and opt-in e-mail. Financial
arrangements were not disclosed.
Senior.com has 50,000 registered users, and the deal should extend Free
Forum’s reach among the senior market, the company said.
“Seniors are powerful consumers who are great prospects for our clients,”
said Richard Baumer, president of VentureDirect. “They have time. They have
money. And many of the Free Forum categories are areas of interest to them.
With this deal, we are able to greatly extend our reach within this. . .market.”
The Free Forum is a network of 17 highly targeted free offer sites published
by VentureDirect Worldwide. Sites include: Be Your Own Boss, Catalogs,
Education, Gardening, Generation X, Health & Fitness, Home & Family,
Industrial & Engineering, Living/Style, Magazines, PC Shopper, Personal
Finance, Sales & Marketing, Small Office/Home Office, Sports & Hobbies,
Travel, and Women’s Viewpoint.
VentureDirect Worldwide is an integrated direct marketing and media company.
Services include online lead generation, list management, list brokerage,
insert brokerage and management, card pac marketing, e-mail marketing, online
media planning/buying, web site representation, print media buying, magazine
space sales, recruitment advertising sales, and custom services.