Google and AOL have agreed to terms to extend their search partnership, announcing plans for Google to provide search and advertising technology to the Internet pioneer’s network of sites through 2015.
But the companies’ alliance isn’t just about traditional Web search. For the first time, Google will power AOL’s mobile search, and AOL’s video content will have a designated home on YouTube. Datamation takes a look.
AOL has renewed its search partnership with Google, inking a five-year extension to outsource its search platform to the Web giant through 2015.
Long-struggling Internet pioneer AOL (NYSE: AOL) is billing the search accord as the latest phase of an ongoing effort to revive its fortunes, reminding search advertisers that its portal remains an essential component of the marketing mix.