Hoover’s Online Launches E-Commerce Merchants Program

Hoover’s Online, a provider of
business information launched a new e-commerce Merchants Program designed to
promote online transactions between vendors and visitors to Hoover’s Web site.

Hoover’s, which said it has seen its e-commerce revenues increase more
than 1,000 percent between the second and fourth quarters of 1998, is now
offering a Merchants Program that will connect partners to the Hoover’s audience
through a variety of customized e-commerce solutions.
Mo< Levels of participation range from inclusion in The Store at
to combinations of store placement, special promotion
the site and integration within contextually relevant editorial content.

“Hoover’s Online attracts an audience of educated, tech-savvy business
professionals who represent a targeted and valuable demographic for
online marketers. Our viewers are very comfortable with online transactions,”
said Jani Farlow Spede, vice president of marketing and strategic alliances.

Hoover’s was recently redesigned to highlight vendors in product
categories such as books, business reports, software and magazines. Merchants
participating include Amazon.com, Multex, WinStar Telebase, infoUSA and

Hoover’s also said it plans to include additional e-commerce categories
that are relevant to the site’s core audience of business users. Future areas
of interest include telecommunications, travel, continuing professional
education, corporate gifts, computer hardware and software, office
supplies and brokerage services. Vendors interested in participating may visit here
for more information.

Hoover’s provides information about nearly 14,000 public and private
enterprises. Hoover’s Company Information is available on its own Web
site, Hoover’s Online and through partnerships with more than 30 Internet and

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