In a move that extends its recruitment reach across the Atlantic Ocean, HotJobs announced today that it has joined an international network of online recruitment firms co-created by StepStone ASA and Totaljobs.com. The network is the first to stretch across continental boundaries, and will contained 27 different job site when it launches later this month.
At a time when online recruitment traffic continues to rise, the alliance should increase the number of jobs available at HotJobs.com across the board. According to executives at HotJobs parent company Yahoo! , the new partnership will enable North American companies to fulfill hiring needs outside the continent, and allow European companies to advertise job openings in the U.S. and Canada through a local contact.
“Joining this unique network of online recruiters provides us a terrific opportunity to introduce HotJobs to the global recruitment community,” said Dan Finnigan, executive vice president and general manager for HotJobs. “As the leading online global brand, Yahoo! continues to focus on expanding its international platform.”
As part of the network, HotJobs and companies such as CVO Group, Infojobs, Irishjobs, Stepstone, and Totaljobs.com will bring together online recruitment market leaders in a variety of countries. Some of these countries include: Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom and the U.S.
Industry analysts said the network creates a “one-stop shop” for online recruitment, adding that European partners made a bold statement in choosing HotJobs over Monster.com, owned by Monster Worldwide, Inc. , and CareerBuilder, a joint venture between newspaper companies Knight Ridder
, Tribune
, and Gannett
. According to Charlene Li, principal analyst for for Forrester Research
, both entities already have a presence in Europe, making HotJobs and Sunnyvale, Calif.-based Yahoo! the natural choice.
“Both Monster and CareerBuilder already are competing directly against many of these European companies, so it didn’t make sense for the companies to partner with either of them,” said Li. “The partnership with HotJobs keeps Yahoo! out of their markets and them out of ours, making sure the entire online recruitment process stays local.”
Since the first online job sites appeared in 1997, the industry has gotten larger every year. According to the most recent online advertising forecast from Jupiter Research, the parent company of this Web site, online recruitment was worth $616 million last year and will grow steadily to be a $1.2 billion market by 2008.
Editor’s note: Jupiter Research is owned by the parent company of this Web site.
