Imagine Radio, an online network of
radio stations designed specifically for the Internet, formed an exclusive
partnership agreement with online music store Imagine Radio.
Through this partnership, listeners can simply click on their Imagine Radio
tuners to access CDnow’s 250,000 music related items, and order music while
they are listening to Imagine Radio without ever leaving their computer, the
companies said.
Imagine Radio will install a CDnow “buy it” button on Imagine Radio.
Additionally, the relationship agreement provides CDnow with advertising
exposure on Imagine Radio. Financial arrangements were not disclosed.
Leveraging the tuner’s powerful “synchronized multimedia ads”–audio
advertisements presented with corresponding ad banners–CDnow can connect to
listeners with both audio and visual messages. With synchronized multimedia
ads, listeners can immediately respond to audio advertising from CDnow by
clicking on a corresponding ad banner displayed within the Imagine Radio
tuner.
Said Jason Olim, president and CEO of Pennsylvania-based CDnow: “With this
partnership, CDnow will once again meld new and traditional media approaches
by delivering audio messages and banner advertising simultaneously. Imagine
Radio’s listeners will be able to learn more about the artists they’re
listening to and buy the music at the same time.”
Imagine Radio, an entrepreneurial venture of Brisbane, CA-based Imagine Media, offers 16 genre-based
stations.
In related news, CDnow and MTV Networks announced today a three-year, $22.5 million cash and stock agreement aimed at integrating the companies’ content and products.