InfoSpace.com plans to launch
ActivePromotion, an integrated private label merchandising solution.
The solution is designed to provide local merchants and e-retailers the
ability to customize, promote and cross-sell an item through InfoSpace.com’s
shopping, classifieds,
auctions, and yellow pages distribution channels, the company said.
ActivePromotion also will provide sales feeds to ActiveShopper, the company’s
next generation shopping solution that is expected to launch later this
month.
With ActivePromotion, local merchants and e-retailers will be able to create
targeted promotions and distribute them across InfoSpace.com’s affiliate
network of more than 1,500 Web sites and Internet appliances, reaching 84.5
percent
of all Internet users, according to the company.
The merchandising tools will make it possible to bring sales offers and
impulse buy items directly to the user, rather than making the user find
them. For example, if a user is searching for toys in InfoSpace.com’s
shopping solution, auction solution, classifieds solution or looking for a
toy store in the yellow pages, the cross-promotional merchandising tool could
notify the user of a limited special offer on Star Wars action figures.
“We believe we will be
the first company to offer an integrated private label merchandising solution
that will help define the next generation of merchandising on the Internet by
offering more merchandising options than traditional advertising and bringing
buyers and sellers closer together,” said Naveen Jain, chairman and CEO of
InfoSpace.com.
