Despite the ThinkPad’s storied history, the popular notebook design could never really be called a looker. That might be poised to change, with the release of Lenovo’s ThinkPad Edge — sporting a sleek new look, layout tweaks, and even a new color. SmallBusinessComputing.com examines the new lineup.
Since the brand’s inception, you could get a ThinkPad laptop in any color you wanted so long as it was black. But with the all-new ThinkPad Edge series, Lenovo breaks with that tradition — and several others as well — to deliver a ThinkPad tailored to entrepreneurs. In addition to a glossy red finish, the ThinkPad Edge features a redesigned keyboard and a more streamlined design.
Available in 13-, 14- and 15-inch widescreen models, the ThinkPad Edge is targeted specifically at small- and mid-sized business buyers. “Small business users value PC aesthetics and reliability, and they are also cost sensitive,” said Fran O’Sullivan, senior vice president, Think Product Group, Lenovo.
“The ThinkPad Edge series meets the needs of the small business customer with a new sophisticated industrial design and contemporary keyboard design as well as the ThinkPad durability and reliability,” said O’Sullivan. “And perhaps most importantly, the ThinkPad Edge Series does all of this for a starting price of $549.”