Loudeye, ActiveSky In Mobile Media Market

Loudeye Technologies Inc. Thursday launched a strategic partnership with ActiveSky in which it will become the domestic digital media services provider of encoding wireless video and animated content, playable through ActiveSky technology on mobile devices.

“Providing our services for the delivery of video and animation on mobile devices is the first critical component of our wireless strategy,” said Martin Tobias, minister of order and reason, founder and chief executive officer of Loudeye Technologies Inc. “In this nascent market, the requirements of the mobile domain call for a new approach to encoding and distributing content. We feel ActiveSky technology and solutions are fundamentally designed to address these requirements and enable us to provide high value rich-media solutions for our customers.”

ActiveSky technology allows end users to experience animation and video on a variety of mobile-device platforms. The technology is specifically designed to enable rich media to be streamed and played on small handheld devices. Its small footprint, low MIPS requirement and display flexibility allows for extreme portability.

“We have been overwhelmed by the customer response to our media player for the Pocket PC and Windows CE platforms,” said Scott Marquardt, chief executive officer of ActiveSky. “To serve this demand of our customers, we are leveraging Loudeye’s expertise in encoding, management and distribution of digital media in order to provide the means to make our technology available to both a broader range of content partners as well as technology partners. Loudeye has one of the most efficient and scalable encoding services available today and their quality standards are top notch.”

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