Lycos Deploys Seven of PersonaLogic’s Interactive Decision Guides

Lycos and PersonaLogic Inc., a provider of
interactive decision guides for enabling effective e-commerce, launched seven
such guides on Lycos targeted at consumers looking for an enhanced shopping

Powered by PersonaLogic, the new Lycos decision guides are geared towards
complex decisions easier for things such as cars, colleges, camcorders, dogs,
bikes, cities to live in and cruises.

“By deploying PersonaLogic’s interactive decision guides, we are extending our
personalization offerings and providing our users with a new level of online
pre-sales assistance,” said Bob Davis, CEO of Lycos.

Said Steve Tomlin, president and CEO of PersonaLogic: “Our interactive
decision guides act as the ‘qualifying’ stage in the electronic commerce sales
cycle, making better matches with consumers and the sellers of goods and

The Lycos decision guides, accessed by logging onto,
simplify complex decisions by walking users through a series of easy,
intuitive questions about a variety of product and service characteristics.

When researching a car, for example, consumers can specify their points of
view on characteristics such as price, type of car, safety features and head

PersonaLogic’s interface allows users to express both requirements and
preferences. They can also specify whether a particular feature is “nice to
have’ or is mandatory, and they’re asked to make trade-offs between lower price/higher reliability, better safety/higher performance, etc. The result is an ordered list of cars that provide the best overall fit for each user’s needs.

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