Home and family publishing and marketing company Meredith Corp.
signed an interactive media sales and marketing partnership deal with New
York City-based ad network DoubleClick Inc.
Meredith’s online publications Better
Homes and Gardens (BHG.com), Ladies’ Home Journal (LHJ.com) and Family Money (FamilyMoney.com) will employ
DoubleClick’s media sales and e-mail delivery solution. Financial specifics
of the arrangement were not disclosed.
The three sites will join DoubleClick’s Select Women & Health
Network for exclusive advertising and sponsorship sales representation. The
sites will also join the ad company’s Email Network for exclusive advertising
sales representation in opt-in e-mail newsletters.
“Meredith Interactive Media will focus on packaging multi-platform programs
and servicing our core home category while leveraging DoubleClick’s
strength,” said Bobbie Halfin, Meredith’s director of sales and marketing.
Additionally, Meredith’s BHG.com, LHJ.com and FamilyMoney.com will use
DoubleClick’s e-mail delivery solution, DARTmail, to serve targeted ads into
text and HTML e-mail.
Des Moines, Iowa-based Meredith has an Internet presence that includes 28 Web
sites and anchor tenant positions on America Online. BHG.com is the flagship
site. It also operates an e-commerce site, ShopOnline123.com.
Meredith publishes more than 20 magazine brands, including Better Homes and
Gardens and Ladies’ Home Journal, and more than 100 special interest
publications. The company also owns 12 television stations.
