Microsoft Files Suit Against Click Fraudsters

Click fraud has long been a blight on search engines, but Microsoft says that it’s taken on a new form. According to the company, the latest scam disguises the source of bogus ad clicks and navigates unsuspecting users to dead-end Web sites.

In response, Microsoft has filed lawsuits to halt the practice and reassure its advertising partners that they will only pay for legitimate clicks. One suit comes against a firm in Texas, the other against a John Doe defendant as Microsoft attempts to trace the culprit.

E-Commerce Guide has the story on Microsoft’s counterassault against click fraud.

Microsoft said it has discovered a click fraud scam that could cheat search-engine advertisers out of “hundreds of thousands of dollars.”

What’s more, the company filed two federal lawsuits this week in an attempt to take down purveyors of the scheme.

Read the full story at E-Commerce Guide:

Microsoft Sues Over Ad ‘Click Laundering’

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