is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions.
Microsoft Digital Advertising Solutions is designed to connect advertisers
with their target audiences across such devices as PCs, Xbox video game
systems, Web-enabled mobile phones and personal digital assistants (PDAs).
Eric Hadley, general manager of global marketing at Microsoft, told
internetnews.com that the company is trying to address a significant
pain point for advertisers.
“Advertisers are finding they can no longer reach their entire target
audience by advertising on a single medium… We’re addressing the reality
of media fragmentation,” he wrote in an e-mail.
Hadley added that the new moniker represents “a universal brand that
encompasses all that Microsoft has to offer advertisers.”
According to the company, Microsoft Digital Advertising Solutions offers
advertisers the ability to reach more than 465 million consumers each month
across its MSN network, and millions more through Windows Live, Xbox Live
and Office Online.
Joanne Bradford, corporate vice president of global sales and marketing and
chief media revenue officer at Microsoft, added that, “Microsoft’s
advertising business is growing quickly and becoming more sophisticated.”
“It is our responsibility to clearly articulate to advertisers how they can
apply our broad set of assets and relationships to reach consumers across
the many digital touch points of their day,” she said in a statement.