RegiSoft Ltd. showed off its e-coupon and
e-voucher solutions for mobile commerce via cellular phones and laptop PCs at
the Cebit 2000 trade show in Hanover, Germany.
RegiSoft displayed its World Trade Server and associated e-coupon and
e-voucher applications on a laptop PC and over global-standard GSM Nokia and
Ericsson cellular phones, using Short Message Service (SMS) technology that
sends short alphanumeric messages to mobile telephones.
The applications enable e-Coupons and e-Vouchers to be sent directly to
consumers’ PCs or mobile phones. Alternatively, consumers can download
e-Coupons or e-Vouchers into either platform from the Web.
Users can then
carry the e-Coupon or e-Voucher in their hand-held device for use either at
an online store or a brick-and-mortar business, the company said.
The service can be used either in a business-to-business scenario, enabling
Internet Service Providers to provide a new tool for advertisers, or in a
business-to-consumer scenario in which online stores deliver e-Coupons and/or
e-Vouchers directly to consumers.
Distribution is handled by RegiSoft’s World
Trade Server, which the company said also provides critical information for
data mining and market analysis because it registers customer information on
a real-time database.
“Given today’s competitive market, e-business cannot be satisfied with
reaching only online customers, while service providers must search for
alternative revenue sources,” said RegiSoft President and Chief Executive Officer Gady Shlasky.
“RegiSoft’s e-Coupons and e-Vouchers answer both these needs “