MovieStreet Inc.
launched KidFlix.com, an site focused exclusively on the $5 billion market for
family-oriented videos.
KidFlix.com offers guidance, selection
and
competitive prices on tens of thousands of video titles, the company said.
KidFlix.com also entered into strategic branding and marketing alliances with
Wired Digital’s HotBot, West Coast Entertainment, operator of
over 500 West Coast Video stores in 22 states, and the Starlight Children’s Foundation, an
international children’s charity
“Internet retailing is undergoing a fundamental shift toward demographically-
focused sites,” said Jonathan Kaplan, president and CEO of MovieStreet. “This
shift is driven by customers who demand specialized guidance, content and
selection. We plan to be the world’s one-stop shop for pre-recorded family
entertainment products.”
Starlight Children’s Foundation operates 1,500 Fun Centers and numerous
Starlight Rooms at over 600 hospitals worldwide. As part of the agreement with
KidFlix.com, KidFlix.com has agreed to donate one video to Starlight for every
50 sold.
The KidFlix site will offer ParentsPad, An interactive environment where
parents come together to share experiences and gain expert advice; KidFlix in
the Spotlight, offering family focused articles updated weekly, written by
family entertainment experts; and
KidFlix Babysitter, offering to help families choose videos that will
entertain both the kids and the babysitter.
Catherine Cella, children’s entertainment expert and author of the book,
“Great Videos for Kids: A Parent’s Guide to Choosing the Best,” will
contribute twice weekly columns.
And KidFlix.com licensed the entire editorial content of “A Parent’s Guide
to the Best Children’s Videos and Where to Find Them,” a book written by Mary
C. Turck and published by Houghton Mifflin.
MovieStreet is a marketing and publishing organization that develops specialty
electronic retailing businesses targeting large demographic audiences.
