Facebook’s ascendancy to become a mainstay of consumer communications online can’t be denied. With more than 400 million users, however, Facebook also represents a major business opportunity for companies to enhance their marketing efforts while lowering the costs of communication.
Author and Facebook expert Clara Shih spoke during this week’s Web 2.0 Expo on what companies can do to make use of Facebook’s sprawling audience. In addition, SlideShare also took center stage to talk up its new video-sharing features, which augment its own popular presentation-sharing capabilities. Datamation has the story.
Social networks not only give companies broader access to new customers, they do it at unprecedented lower costs, according to Clara Shih, author of “The Facebook Era.”
In a speech here Wednesday at the Web 2.0 Expo, Shih explained that she refers to the Facebook Era because the company dominates the social networking market with more than 400 million users.