Launches Beta Streaming Service has launched a beta version of its music application service, which allows Web sites to add a virtual music presence without the need for extensive hardware and content infrastructure.

The goal is to make it extremely easy for sites to add a musical presence as well as allow music to be used as a tool, according to Christopher Wiederspan, president.

“Whether it’s a site selling music-related products, or a record label trying to promote their bands, we give them the tools to make music work for them,” he said.

The application allows a site to customize and brand the HTML-based player that streams music from the servers. The players also include functionality such as searching, browsing and chatting.

Once an interface for a customized music player has been defined, integration is achieved by adding a link to the site. By clicking on the link, visitors are taken to a branded player application, which transfers the streaming mechanism to the service.

A generic service is available to sites that simply want to play music.

“We’re using this chance to work closely with the sites that are interested in this technology, Wiederspan says. “It not only gives them a chance to get a head start, but also gives them the opportunity to really define what we can do to make it more attractive to them as a business.”

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