Name Your Last-Minute Price

Priceline wrangled itself a little more exposure, inking a deal to feature its
name-your-own-price service for leisure airline tickets, hotel rooms, rental
cars and other vacation offerings on LastMinuteTravel.com.

Norwalk, Conn.-based Priceline said the deal includes a
listing on Last Minute Travel on AOL.

Under the agreement, customers visiting LastMinuteTravel.com will be able to
check both the published last-minute offers for airlines, vacation specials,
hotels and rental cars, or they can elect to use Priceline.com’s services.
Financial terms were not disclosed.

A redesigned LastMinuteTravel.com, which features discounted prices for
airline seats and hotel rooms that are about to go begging, will be launched
in June with new search and booking functionality and a broader range of
travel offers organized by destination and activity, the company said.

“A significant segment of Priceline.com’s business is in the last-minute
travel market, so we are very excited about the synergies present in this
alliance with LastMinuteTravel,” said Brett Keller, chief marketing officer
of Priceline.

“By partnering with Priceline.com, LastMinuteTravel will be able to offer our
customers a full range of last-minute travel bargains to meet all their
travel needs,” said Alan Greenberg, chairman and CEO of Atlanta-based The
LastMinuteTravel Network.

The LastMinuteTravel.com service launched for consumers in January 2000 and
is aimed at the estimated one-third of online-travel consumers who plan trips
within two weeks of departure and the one-in-five online consumers who plan
trips within one week of departure.

Related stories:
Traveling at
the Speed of Late