Neighborhood Stores Find Internet Venue has launched as an e-commerce
site offering access to a network of small neighborhood shops from around the
United States that provide hand-crafted confections, candies, gourmet items
and fruit baskets.

“In more than 25 years in the food industry, I’ve seen small, independent
bakers and candy makers forced out of business or struggle to make a living
as a result of the influx of large mass producers,” said Steve Rothschild, founder and president.

“ provides an outlet where
these local shops can reach out across the country and deliver their
incredible gourmet products to the public.”

Orders through eTreats are fulfilled directly by each retailer. “There is no
warehouse with stacks and stacks of gift baskets,” said Rothschild. “Each order is hand
filled, just as if you were placing the order in person.”

The eTreats merchants include Boston’s Cake Art and Confection bakery, Cheese
Cake City in San Francisco and fruit market Going Bananas in Boston, among

“Having a small, privately-owned company, it is often difficult to get out
and promote ourselves on a broad scale. has provided us with a vehicle to
increase our sales, as well as allow us to have an exposure in an arena that
we would otherwise not be in” said Frank Scire of Going Bananas. is built on the HipHip Software MerchandiZer system,
which utilizes industry-standard security measures, including SSL (Secure
Sockets Layer), and interfaces with ICVerify to process credit cards.

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