Internet bank Net.B@nk a placement deal that includes
favored positioning,
targeted advertising and content integration on the MSN MoneyCentral personal
finance service.
Under the terms of the one-year agreement, beginning Jan. 1, Net.B@nk will
be one of three financial institutions to integrate content and receive
branding and positioning throughout the MSN MoneyCentral “Banking & Bills”
and “Saving & Spending” sections.
The sponsorship also includes featured
positioning on the main home
page and “Investor” sections.
Spending was not disclosed.
“This arrangement with Microsoft and MoneyCentral is a creative business
partnership that offers Net.B@nk a long-term, multidimensional return,” said
NetB@nk CEO D.R. Grimes.
“Net.B@nk’s comprehensive, featured exposure on MSN
MoneyCentral will deliver our message to the site’s five million visitors
each month, who closely parallel the bank’s own customers: Internet-savvy,
college-educated, working professionals.”
On the MoneyCentral site, Net.B@nk will be promoting its entire product line,
including its high-interest free checking account, its high-yield money
market and CD
accounts, home equity lines of credit, home mortgage products, brokerage
services and credit cards.
In a separate, but related arrangement, Net.B@nk will be among the first
banks featured in a new service on MoneyCentral’s “Banking & Bills” section,
which will allow Net.B@nk customers to access account information directly
through MSN MoneyCentral.