E-commerce intelligence solutions company net.Genesis Corp. rolled out CartSmarts, a
visitor-centric package that enables the segmented analysis of online
browsers and buyers.
A value-added component to the company’s net.Analysis solution, CartSmarts
creates a set of more than 30 automated reports that enable e-commerce
companies to better understand online visitor behavior patterns within the
context of the online shopping and shopping cart environments.
“CartSmarts gives e-businesses the unique ability to segment online shoppers
by behavior patterns; to better identify, understand and target those with a
propensity to buy; and to turn visitors into dollars,” said Larry Bohn,
president and CEO of net.Genesis.
CartSmarts identifies online shopping habits, such as abandoned shopping
carts and participation in promotions, and distinguishes characteristics
between browsers versus buyers, prospective buyers, and first time and repeat
buyers, allowing e-businesses to more efficiently develop and deliver
tailored e-commerce programs, as well as marketing and e-mail campaigns, the
company said.
net.Genesis’ flagship product, net.Analysis, is used by more than 300 Fortune
1000 and Web 500 customers including Bell Atlantic, Fidelity Investments,
Lucent Technologies, National Geographic and Charles Schwab.