WebPartner, a provider of competitive
intelligence services, launched its initial service offerings, tailored to
store managers at small- to mid-sized e-businesses, as well as e-commerce
affiliate managers and marketing/sales professionals at larger companies.
The Web-based venture, which offers a SecretShopper service, provides
real-time alerts of competitive threats and opportunities, based on online
store monitoring, channel performance and market intelligence.
WebPartner said it provides specific and targeted information that enables
e-commerce business professionals to make decisions that help win and retain
customers and maximize online revenue.
“In the new real-time economy, successful merchants must gather and react to
information faster than ever before,” said Mark Bailey, chairman and chief
executive officer of WebPartner.
“Customers are won or lost at the click of
a mouse. And, with competitive conditions changing rapidly, e-commerce
professionals must be prepared to turn on a dime.”
WebPartner’s SecretShopper online store monitoring service helps monitor,
benchmark and improve the customer experience at online stores in real-time.
Bailey said this is distinct from current Web site monitoring services that
predominantly cater to and provide data for IT managers.
SecretShopper is a monitoring and evaluation service providing full-page
download analysis, hyperlink verification and competitive benchmarking. This
basic service monitors up to five online store pages and provides full-page
download monitoring and analysis.
Problem alerts are sent by e-mail and/or pager. It also includes a weekly performance/benchmark e-mail. Detailed real-time and historical reports are available online. Pricing was not disclosed.
Other services include SecretShopper Affiliate, Online Store Monitoring, SecretShopper Checkout, Channel Performance and Market Intelligence, which provides evaluation and analysis of online community and common-interest gatherings, such as online newsgroups, chat rooms and message boards, where customer perceptions and buying influences begin to form.
