Newcityshop has attracted more than 50 retailers pitching Newcity.com’s
target market of 18-34 year olds. Retailers include drugstore.com;
sharperimage.com; moma.org; cooking.com; Proteam.com; CDNow.com; FogDog.com;
furniture.com; liquor.com and jcrew.com.
“Most online shopping sites are either destination Web sites that stand alone
or shopping search engines that list hundreds, even thousands of responses to
a search for a particular item,” said Newcity.com President Brian Hieggelke.
“Newcityshop is unique in that it is targeted at young adults. The shops
included on the site offer something useful or unusual and of interest to our
Newcityshop plans to provide consumer editorial content such as shipping
information, sale and deals highlights, and talk-back discussion boards with
“horror stories,” “best deals” and other consumer topics.
Retailers on the site are selected by Newcity.com, but are not charged a fee.
However, Newcity.com does receive a commission for items sold though
Newcity.com is a subsidiary of Newcity Communications, Inc., a 13-year-old
media company based in Chicago that operates Newcity magazine, an alternative
weekly distributed in Chicago; and Newcity National Sales, a business
specializing in the sale of national print advertising in more than 100
alternative weekly newspapers.