SalesHound.com, an online source for
information on advertised sales at brick-and-mortar stores, signed an
agreement with destination site Women.com
latter’s audience with a way to search for the best shopping deals off-line.
The alliance will offer Women.com visitors localized information about a
variety of shopping-themed topics, such as tips for serious shoppers, stories
about the seasons’ top trends and bargain-hunting while traveling. Financial
arrangements were not disclosed.
SalesHound says it tracks advertised deals at more than 140,000 stores
nationwide.
New co-branded local shopping areas, scheduled to launch by Sept. 12, will
include links to exclusive SalesHound.com content on relevant channels of
Women.com, including the Fashion & Beauty, Home & Garden and Entertainment
channels. SalesHound.com will also be an anchor sponsor of Women.com’s
Holiday Survival Guide and will create special offers for Women.com’s
membership base of more than 3 million women.
“Partnering with Women.com gives us a considerable connection with the
fastest growing online segment — women,” said Brian Hand, SalesHound.com
founder and CEO.
“Our current research shows that comparison shopping online is significantly
influencing off-line purchases,” said Jeff Bruce, senior vice president of
sales and client
marketing at Women.com. “We chose SalesHound.com as a strategic partner
because they allow us to provide information to help today’s busy women
shop faster and smarter.”
SalesHound.com offers shoppers a way to save time and money by providing a
customizable way to learn about local sales at real world stores. Investors
to date are Gabriel Venture Partners, Trident Capital, The Argentum Group,
CMS, First Analysis and Dain Rauscher.
Women.com offers programming, community, shopping and personalized services
in 18 channels with links to magazine titles such as Cosmopolitan, Good
Housekeeping, Redbook and Prevention.
