Online Shopping Site for Men Thumbs Nose at Malls

A shopping site designed just for men has launched with the somewhat
antagonistic title of

In a somewhat breathless press release, the company says that “the move may
make mall benches and department store chairs virtually extinct as men gain a
shopping venue accessible from the office or home.”

The site lists online vendors by category and lets male shoppers browse gift
guides organized by price or relationship, and visit product guides.

“The simplicity of the site is unmatched,” said Torie Bigden, the site’s
founder. “It really reduces the frustration of the increasingly crowded
online shopping world.”

Among the vendors are,, Fogdog Sports, and

“Men are looking for the easiest way possible to shop,” said Bigden. “Our
main objective is to let visitors quickly find what they need with minimum

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