Art Technology Group Inc., a developer of
e-commerce and online personalization applications, said that online grocer Peapod will deploy its next-generation Web
site utilizing ATG’s Dynamo product suite.
Dynamo offers a high-performance, scaleable e-commerce platform designed to
increase traffic capacity and build a personalized site that matches the
interests and buying habits of customers, ATG said.
“Peapod is very focused on our relationship with our customers,” said Tim
Franklin, director of e-commerce development at Peapod. “ATG’s Dynamo product
suite enhances that relationship and provides additional value-added features
to our existing customers.”
“The management and delivery of personalized information to online customers
is redefining how online retailers conduct business,” said Jeet Singh,
president and CEO at ATG. “Dynamo provides Peapod with a high-performance
e-commerce solution that can handle spikes in activity, scale to support
future growth and customize each site visit to meet the demands of their
customers.”
Peapod also will launch a new service called “Peapod Packages” in conjunction
with the new site built on Dynamo. Peapod Packages is a national service that
allows customers to order non-perishable grocery, health and beauty, gift and
care package products.