A start-up called Pop2it.com is launching what it calls a new
form of embedded e-commerce that “transforms any content or community site
into an immediate, gratifying, and unobtrusive point-of-purchase opportunity.”
The company said its proprietary Pop-In technology, scheduled for launch Nov.
1, creates and integrates product-specific windows called “Shoplets” into the
editorial content of Web pages, enabling consumers to buy in context as they
acquire knowledge and information about the subject at hand.
Shoplets open only at the user’s command and each Shoplet maintains the look
and feel of its respective content site and ensures the user stays within the
original content or community area, the company said.
Shoplets will serve as a new channel of market access, brand building, and
purchasing influence for online marketers and merchants, the company said.
Placement will more effectively utilize online marketing resources and
dollars, bringing greater accountability and performance-based measurement to
the process of influencing consumer purchasing patterns, the company said.
Pop2it, which is lining up partner sites, takes care of all the back end
credit card secure payments and transaction data.
Trans Cosmos USA Inc. is the lead
investor in the start-up. The company is headed by headed by S. Sriram,
president and CEO.