The Reader’s Digest Association Inc.
selected MessageMedia Inc. to provide services
for its e-mail communications with customers and potential customers and its
e-commerce database marketing.
MessageMedia is a provider of e-mail-based customer
relationship management and direct marketing services.
MessageMedia will be responsible for supporting the management of Reader’s
Digest’s e-mail list, providing technical services for sophisticated,
permission-based e-mail marketing, performance measurement and reporting, and
online newsletter and mailing list services. Financial terms of the agreement
were not disclosed.
“Partnering with MessageMedia will enable us to move more rapidly and
effectively into online marketing, deepen our relationship with millions of
customers and provide better products and services for them — as well as for
new customers,” said Keith Fox, director of New Media for Reader’s Digest.
Said Robin Green, MessageMedia’s vice president of sales and marketing: “Our
mission is to help companies build customer relationships online, and we look
forward to helping Reader’s Digest develop and implement innovative
e-commerce strategies and communications.”
Reader’s Digest earlier this year outlined a five-point growth strategy aimed
at developing new channels to market existing and new products and services
to consumers, especially via the Internet. Reader’s Digest is investing
heavily in Web site development, enhancing existing sites and creating new
ones. Last week, the company announced an alliance with WebMD, Inc. to
develop a new Reader’s Digest health site and exchange health-related
information.
