Red Sky Launches “Design-a-Shirt” for Land’s End

Red Sky Interactive has developed “Oxford Express,” a shopping utility that allows shoppers on the Land’s End Web site virtually to assemble
the exact shirt they want.
The mission, according to, was to provide the quickest way for shoppers to find the right shirt among the thousands of
combinations of design and color options.

The solution was to replace traditional product-browsing with a more intuitive
product-building retail experience.

Shoppers start with a blank slate and, by selecting each attribute, they can
purchase shirts that meet their exact specifications. Oxford Express also
allows shoppers to select certain features and immediately see how this choice
would affect the range of styles
available. Billings for the effort were not disclosed.

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