Snowball, an online network for Generation i — Web-centric
young adults that grew up using the Internet — launched its e-commerce
effort with the Snowball Shopping Network.
Using a slotting model for the shopping network, Snowball said it offers
three different multi-level merchant packages to companies looking to sell
their products and services across different categories including apparel,
books, computers, electronics, games, movies, music and pets.
Partners at launch include Barnes and Noble, EBWorld, Egghead.com, Fossil and
Pac Sun, among others. Snowball claimed seven million unique visitors in
September, as measured by Media Metrix.
The company says its trademarked Geni i audience ranges from 13-30 years in
$275 billion in disposable income and are expected to spend $3.8 billion
online by 2002, according to figures from eMarketer.
Merchant partners have access to special merchandising editors who help
products to Gen i users, the company said. Snowball plans to market and drive
traffic to the shopping network using various promotions, in-house
advertising and links across the Snowball network and affiliates.
The Snowball network includes ChickClick.com, HighSchoolAlumni.com, IGN.com