to Offer BizRate Services, the NBC and CNet Internet portal
services company, signed a deal with allowing Snap visitors direct
access to customer-rated merchant rankings in Snap’s Shopping Destination

“ is a highly trusted rating system on the Internet,” said Steve
Spinner, vice president of’s business and channel development group.

“By bringing their ratings directly to shoppers on, we’re empowering
our users with the information they need to make educated and smart
purchasing decisions.”

Financial arrangements were not disclosed.

Consumers who enter’s shopping area to compare products, prices
and companies will have access to merchant performance ratings,
which are based on point-of-sale survey feedback from tens of thousands of
actual online buyers.

Users can also see how each merchant site performed against a series of
importance attributes, such as ease of ordering, product selection, on-time
delivery and price.

“E-commerce is maturing, and leading consumer portals like are
looking to provide comparison services to their customers and vendor partners
that go beyond simple price comparison,” said Farhad Mohit, president and CEO

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