Solutions Media Tuesday announced a partnership with TuneTo.com, an online
radio network set for an October launch.
TuneTo.com will provide the technology that allows SpinRecords.com to create
a new Web site set to launch Sept. 24.
TuneTo.com will
establish 13 channels with unique iHz frequency. There will be near-CD
quality sound on SpinRecords.com, independent of the listener’s connection
rate.
A high-bandwidth connection is not needed to ensure excellent
sound quality, which sets TuneTo’s technology apart from that of some other
online radio networks. Additionally, TuneTo.com’s streaming technology does
not suffer from static or drop-outs due to network congestion.
SpinRecords.com will stream its content by genre with one of the channels
allotted for talk radio. The partnership with TuneTo.com will allow visitors
to the site to hear full tracks of SpinRecords.com artists, and to customize
their online channels and create multiple presets. Channels will be
personalized based on a preference engine database to which SpinRadio will be
linked.
The partnership will provide additional opportunities for artists on
SpinRecords.com to be heard, via both SpinRadio and TuneTo.com radio.
SpinRecords.com can now guarantee airplay for their artists since
SpinRecords.com will be responsible for selecting the playlists for its
channels. SpinRadio will also feature information on its artists, CD graphics
and other pertinent data. SpinRecords.com is an online record and
distribution company charactarized as “a farm label” since it is dedicated to
unsigned artists and bands. Music is downloadable on MP3 and other audio
formats.
As part of the reciprocal marketing alliance, TuneTo.com radio will feature
SpinRadio as one of its top 10 featured channels and in its two channel
guides, as well as provide a hot link on the player to SpinRecords.com in
order to purchase CDs or to download onto MP3 players. The deal also calls
for revenue sharing on banner advertising sales, cross-marketing and banner
presence on both sites, event sponsorship partnership and other related
promotional opportunities.
