NetByTel.com launched its Telephone
e-Business Platform that “lets online retailers and other e-businesses extend
their Web-based marketplaces to anyone with a telephone.”
The company offers an automated, speech-enabled interface to client Web sites
so that a customer can call from anywhere and transact business over any
wired or wireless telephone, instead of requiring an Internet-connected
NetByTel said it has developed proprietary technology and has built out an
infrastructure and network operations facility that lets it offer a
ready-made infrastructure for telephone-enabled e-business.
Client e-tailers don’t have to alter their Web site’s existing e-commerce
technology infrastructure, so there’s no additional burden on their technical
staff, the company said. The model is ASP; online retailers pay a
performance-based transaction fee for the NetByTel Connected service.
NetByTel said it recognized that most e-tailers can’t afford to set up live
centers as a means for traditional, off-line shoppers to dial in to their
businesses. So NetByTel created an automated Telephone e-Business Platform,
applying advanced speech recognition, speech synthesis and proprietary agent
“NetByTel gives each e-business its own telephone number, so they can put
own brand image on the line with their customers,” said Paul Robinson,
co-founder and president of NetByTel.
“What the telephone did for catalog merchants like Sears and J.C. Penney 60
years ago, NetByTel is doing for on-line merchants today,” said Neal
co-founder and chief executive officer of NetByTel.
“Traditional catalog merchants were slaves to
the U.S. mail until the telephone caught on. Today, e-tailers are slaves to
computers with Internet access — which seems crazy when the telephone is and
will remain the most ubiquitous communication device in the world.”
At launch, NetByTel is offering e-businesses two application modules:
NetByTel Ordering, to process in-bound orders from customers who dial in by
phone; and NetByTel Order Status, an automated e-service application that
verbally reports order status to customers over the phone. Applications are
being developed for auction
notification, market research, lead capture and generation, store location and