The deal with TuneTo.com will augment SpinRecords.com’s online music label. TuneTo.com will
create a custom “Spin Radio” interface to stream music from the
SpinRecords.com artist roster. TuneTo.com will allocate 13 unique iHz
frequencies to SpinRecords.com, and the SpinRadio channels will be featured
prominently as one of the top 10 “networks” on TuneTo.com.
TuneTo.com guarantees that there will never be static or dropout due to
network congestion and that the quality of sound will be independent of the
listener’s connection rate, opening the door for users without high-speed
connections to enjoy near CD-quality music. A secure streaming format
prevents the music from being pirated by disabling the MP3 file once it is
played. Additional features will include channels based on a preference
engine database linked to SpinRadio and creation of personalized stations
created through a collaborative-filtering approach.
Listeners will have the ability to choose their favorite genre of
SpinRecords.com music by selecting one of 13 channels and to create their own
personalized SpinRadio channel as well. TuneTo.com will incorporate an
integrated customer relations campaign to alert SpinRadio listeners to new
music or other special promotions. SpinRadio will display information on the
band being played and listeners will be able to buy the song or CD by
pressing a button that automatically links them to the corresponding page on
the SpinRecords.com site.
The deal also calls for revenue sharing on banner advertising sales,
cross-marketing and banner presence on both sites, event co-sponsorships and
other related promotional opportunities. No financial terms were disclosed.
SpinRadio from SpinRecords.com is set to launch Sept. 24 on TuneTo.com.