Sports Sites Unite

Seeking to shore up its vertical sports gear portal Tuesday cemented a deal to acquire outdoor sports outfitter

Terms of the agreement were not disclosed, but said PlanetOutdoor’s financial backers will invest additional funding in the combined company.

Because already has strong brand equity, said it would continue to maintain and promote the URL. The company said there would also be many site upgrades in the next few weeks, including 24/7 customer service and enhancements in the technology that powers the site. already runs its flagship site as well as and It co-owns and operates Canada’s and powers and And to give a little oomph to the company’s line up, it is chaired by former Denver Broncos Quarterback John Elway. Michael Jordan and Wayne Gretzky serve on the board.

“The U.S. market for outdoor products is about $16 billion with the online segment projected at $1.6 billion by 2002,” said John Costello, chief executive officer of “By combining PlanetOutdoors’ merchandising and customer service strengths with’s technology, fulfillment and marketing expertise, we are creating a superior site to attract more customers and lead this market.

News Around the Web