StreamSearch has expanded its global reach by introducing both Chinese and Japanese language versions of its product offering, marking the company’s first foray into the growing overseas Internet and broadband communities.
“As a leader in distribution and syndication of audio and video content, it is important to begin a strategic expansion of our offerings to reach customers world-wide,” stated Rob Shambro, founder and CEO of StreamSearch.
“Many of our partners and customers have asked us to offer our services outside of the U.S and this initial extension of StreamSearch into both Chinese and Japanese is our first step in meeting that demand and establishing a global presence.”
StreamSearch has named an in-house project management team that is overseeing the initiative to ensure translation and development of culturally relevant content. The team will also provide technical expertise and support of the back-end infrastructure.
The development of multilingual sites will evolve over time, and is currently in the initial phase of rollout. The first stage involves translation of the StreamSearch interface to Chinese and Japanese.
The second phase will include incorporation of local language search functionality allowing non-English speaking users to perform searches in their native language, translation of the key words and editorial descriptions in the StreamSearch content database, and offering content specifically of interest to the Japanese and Chinese population.
StreamSearch has added both Japanese and Chinese editorial teams to begin this process. In the final phase, StreamSearch will partner with Asia-Pacific content and distribution companies to further expand its content offering. This increased distribution will result in greater revenue potential to StreamSearch content partners. There are also plans to offer StreamSearch’s Digital Content Management services to Asian content partners.
StreamSearch is working with NetCel360, the leading Pan-Asian e-business service provider, to help develop the site.
“NetCel360 offers a unique solution to the formidable challenges faced by a U.S. company entering Asia,” said Shambro. “An in-depth understanding of the region, mixed with solid infrastructure and operational expertise are key requirements in our choice of an e-Business partner. StreamSearch is pleased to be working with NetCel360 to bring our innovative services to Asia-Pacific.”
In addition, the Asian translations will be made available to StreamSearch’s growing list of affiliate site partners, including broadband Internet Service Providers (ISPs) and high-traffic portals.