Sun Microsystems and SoftCom Join For E-Commerce Video

Sun Microsystems today announced a joint marketing agreement designed to
market SoftCom’s patent-pending technology and bring e-commerce and
interactive capabilities to online video using the companies’ interactive
video solutions for content providers and Java technology developers

As part of the agreement, Sun (SUNW)
and SoftCom will collaborate on marketing and
sales efforts designed to enable content providers to leverage their video
assets online and create new revenue streams by integrating e-commerce
capability and other interactive elements into both existing video libraries
and next generation interactive video content.

The companies will also
collaborate on using Java technology as a tool to distribute interactive
video content between television (via set top boxes) and desktop computers.

Together, Sun and SoftCom will work with content providers to customize
solutions designed to help them digitize, host and feature elements such as
text, chat and e-commerce “buy buttons” in the video environment.

Based on Sun’s Java programming language, SoftCom’s technology helps its
partners take advantage of the possibilities of Web and new broadband
platforms, including PCs, TVs and handheld devices. SoftCom’s solution is
designed to work with streamed video using standard players on the Internet
and with existing video libraries.

“We will target enterprise-scale Internet,
entertainment and media customers, offering them the ability to take full
advantage of the Internet as a distribution outlet, e-commerce resource and
marketing tool for video” said Bill Correll, group manager, worldwide digital media market, Sun
Microsystems, Inc.

“SoftCom’s technology opens the door to a new realm
of e-commerce and video interactivity, allowing users to interact with video
through pop-up chat windows, product placement and interactive menus.”

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