Making good on its 11-month-old technology deal with Amazon.com, discount
store retailer Target launched an upgraded e-commerce site
with merchandise not only from its own inventory and Amazon’s, but also from
Marshall Fields and Mervyn’s.
The site – Target.com — is powered by technology from
Seattle-based Amazon , which signed a
partner deal with Target last September.
At the time, Minneapolis-based Target said it selected Amazon.com’s complete
e-commerce technology services solution, including order fulfillment and
customer care services for its current online properties, including
Target.com, MarshallFields.com, Mervyns.com and GiftCatalog.com.
Today’s relaunch makes good on that deal, which also included a Target store
on Amazon’s site. Target said that shoppers will find merchandise from all
the stores available in one place whether they type in target.com, fields.com
or mervyns.com.
Target is using Amazon’s personalization technology, product recommendations
and search functionality across all the stores, and offers one checkout
incorporating all stores.
In addition to Web site technology services, Amazon.com will also provide
order fulfillment and guest services for Target.com. Target.direct, the
electronic retailing and direct marketing division of Target, will continue
to manage the fulfillment for items purchased under the Marshall Field’s and
Mervyn’s brands on the Web site.
Amazon’s merchandise also is available at the Target site through a link.
“We believe combining Target’s Web sites provides an even wider assortment of
hip, chic products for guests,” said Jerry Storch, vice chairman of Target.
Later this summer, Target will open a Marshall Field’s store at the amazon
site, complementing the existing online Target store.
Financial specifics were not disclosed, but the companies said previously
that under the terms of the five-year agreement, Amazon.com will receive per
unit fees and annual fixed fees.
Target Consolidates e-Sales
