THE PASSWORD Internet Publishing
Corp. announced it has completed e-commerce deals with online retailers
Amazon.com, Reel.com, and Virtual Vineyards for its new consumer Internet
service THE PASSWORD.
The service focuses on communities of interest built around personal passions
by constantly generating updated Web magazines on single subjects.
Specially built filters in Password magazines query each vendor’s Web site for
relevant products, with the resulting matches integrated into THE PASSWORD’s
library of more than 350 special interest online magazines.
THE PASSWORD will receive a commission on each transaction made through its
site; specifics of the financial arrangements with the retailers were not
disclosed.
“This is a breakthrough in targeted marketing,” said Margaret Heffernan, CEO
of THE PASSWORD, “because Password readers won’t have to go off searching for
products related to their special interests–they’ll be delivered right into
our magazines. This is truly commerce in context.”
Through a series of targeted filters with online partners, THE PASSWORD’s
users are able to make purchases immediately through the Web. A filter query
for Amazon.com appears in all Password magazines,
delivering information straight to users on subject-specific books, taking
much of the searching out of online shopping.
Similarly, a filter for Reel.com, the online provider of movie sales
and rentals, will appear in each of THE PASSWORD’s movie-related magazines,
and a filter to Virtual Vineyards, the online food and
wine retailer, will be provided on all of THE PASSWORD’s sites pertaining to
wine or fine foods.
