Reels, But It’s Still Spinning

Blaming a slowdown in online ad spending, community and game site company said its third-quarter pro forma loss per share
will be between 37 and 35 cents, significantly higher than the 28 cents per
share loss expected by analysts.

The company’s stock, which at one time traded in the $17 range, was diving
again this morning to a new 52-week low of 78 cents in early trading. The
founders of stepped down last January after seeing its stock fall into the single digits
and experiencing wider-than-expected losses. The company has never made any
money, according to its filings with the SEC. said it expects to report revenues of between $6.1 and $6.4
million, compared to analyst estimates of $11.0 million in revenues. For the
six months ended June 30, revenues totaled $15.4 million, up from $7.3
million. Net loss totaled $49.2 million, up from $19.4 million.

But the company is not giving up, and no layoffs have been announced so far.

In fact new CEO Chuck Peck, named to the top job just last month, said: “We
have begun to implement the first of several restructuring initiatives aimed
at better positioning to capitalize on the expected long-term
growth in advertising spending, while also enhancing our distribution of
games information content from to other leading Web
properties, and licensing our community tools to targeted industries.”

Specifically, the company has named a new vice president of sales, Mark
Martiak, most recently with Engage Media, a CMGI company, where he held the
position of vice president media Sales, Northeast. Prior to that he was
advertising director at

Also as part of the restructuring, said it is redeploying and/or
adding additional senior ad sales representatives at corporate headquarters
in New York, as well as in other key cities throughout the country. It also
is establishing a sales office in London to serve the European market.

“Since joining in August, I have conducted a thorough review of
the company’s business units, advertising sales functions, games products
distribution initiatives, and cost structure and I believe more than ever
that there is significant value within’s model that has yet to
be realized,” Peck said. is a network of communities that specializes in bringing people
together around shared topics of interest. The company also owns a games
information community,, comprised of Happy Puppy, Kids
Domain, Games Domain, Console Domain, Chips & Bits (an e-commerce site),
Computer Games Online and Computer Games Magazine.

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